` hrithik rOshan provOge photoshoOt `

Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India. Bollywood super star Hrithik Roshan is the brand ambassador of Provogue.

Provogue’s new campaign “Be The Change” is about being the change we want to see in the world. It deals with all the attributes associated which act as a catalyst to this change.