Direct-to-Home operator Tata Sky has signed Bollywood superstar-producer-director Aamir Khan as its brand ambassador.
Aamir would feature in all Tata Sky brand and product communication, including advertisements in TV, print and radio.
"I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India, and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment," said Aamir.
Interestingly, Tata Sky's main rival Dish TV has Shah Rukh Khan as its brand ambassador!
Speaking on Aamir's association with the group, Tata Sky CEO and Managing Director Vikram Kaushik said that the Bollywood star perfectly fits with the brand.
"Aamir fits correctly with the Tata Sky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country. It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry."
Tata Sky is the second largest DTH service provider in India with a subscriber base of two million
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